Terms & Conditions
We at Alpha 1 Exchange, LLC, thank you for choosing to be part of our community. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at cs@alpha1exchange.com.
When you use our services or visit or use our “Site,” which is collectively the https://www.alpha1exchange.com website, the Alpha 1 Exchange mobile app, and any other media form, media channel, mobile website, or mobile application related, linked, or otherwise connected to the website or app, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important.
This privacy policy applies to all personal information collected through our Site, and any related services, sales, marketing, or events (we refer to them collectively in this privacy policy as the “Services”).
Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.
1. What Information Do We Collect?
In Short: We collect information about you in a variety of ways depending on how you interact with us and our Services including:
- Directly from you when you provide it to us, such as when you register for an account, sign up to receive communications from us, make a purchase, or contact us by phone, email, or otherwise.
- Automatically using cookies, server logs, and other similar technologies when you interact with our Site, advertisements, and emails.
- From other sources, including, for example, our affiliates, business partners, service providers, other third parties, or publicly available sources.
The following provides examples of the type of information that we collect in a variety of contexts, why we collect that information, and how we use it.
| Context | Types of Data | Primary Purpose for Collecting and Using Data |
|---|---|---|
| Account Registration | We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account. | We have a legitimate interest in providing account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history. |
| Client Information | We collect the name and contact information of our clients and their employees with whom we may interact. | We have a legitimate interest in contacting our clients and communicating with them concerning normal business administration such as projects, services, and billing. |
| Cookies and First-Party Tracking | We use cookies and clear GIFs. “Cookies” are pieces of information that a website sends to a computer while a website is viewed. See our Cookie Policy for more information. | We have a legitimate interest in making our website operate efficiently. |
| Cookies and Third-Party Tracking | We may place tracking technology on our website that collects analytics, records how you interact with our website, or allows us to participate in behavior-based advertising. This means that a third party uses technology (such as a cookie) to collect information about your use of our website so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third party might also collect information over time and across different websites to serve advertisements on our website or other websites. See our Cookie Policy for more information. | Where required by law, we base the use of third-party cookies upon consent. |
| Demographic Information | We collect personal information, such as your age or location. | We have a legitimate interest in understanding our users and providing tailored services. |
| Email Interconnectivity | If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. | We have a legitimate interest in understanding how you interact with our communications to you. |
| Employment | If you apply for a job posting, or become an employee, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment. | We use information about current employees to perform our obligations to employees. In some contexts, we are also required by law to collect information about employees or applicants. We also have a legitimate interest in using your information to have efficient staffing and work force operations. |
| Feedback/Support | If you provide us feedback or contact us for support, we will collect your name and email address, as well as any other content that you send to us, to reply. | We have a legitimate interest in receiving, and acting upon, your feedback or issues. |
| Mailing List | When you sign up for one of our mailing lists, we collect your email address or postal address. | We share information about our products and services with individuals that consent to receive such information. We also have a legitimate interest in sharing information about our products or services. |
| Mobile Devices | We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when using our mobile app. | We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices. |
| Order Placement | We collect your name, billing address, shipping address, email address, phone number, and credit card number when you want items shipped to you. | We use your information to perform our contract to provide you with products or services. |
| Partner Promotion | We collect information that you provide as part of a co-branded promotion with another company. | We have a legitimate interest in fulfilling our promotions. |
| Surveys | When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third-party service provider, the third party's privacy policy applies to the collection, use, and disclosure of your information. | We have a legitimate interest in understanding your opinions and collecting information relevant to our organization. |
| Sweepstakes or contests | When you participate in a sweepstakes or contest, we collect information about you which includes contact information to notify you if you are selected. | We have a legitimate interest in operating sweepstakes. In some contexts, we are also required by law to collect information about those that enter our sweepstakes, and we have a legitimate interest in complying with those laws. |
| Website interactions | We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. | We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud. |
| Web logs | We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), domain name, click activity, referring website, and date and time of visit. | We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular. |
2. How Do We Use Your Information?
In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, or your consent.
We use personal information collected via our Services for a variety of business purposes described above and below. We process your personal information to pursue our legitimate business interests, to enter or perform a contract with you, with your consent, or to comply with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.
We use the information we collect or receive:
- To send you marketing and promotional communications. We or our third-party marketing partners may use the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time (see the "WHAT ARE YOUR PRIVACY RIGHTS" below).
- Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
- Request Feedback. We may use your information to request feedback and to contact you about your use of our Services.
- To manage user accounts. We may use your information for the purposes of managing your account and keeping it in working order.
- To deliver services to the user. We may use your information to provide you with the requested service.
- To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
- To identify you when you visit our Site. We may use your personal information to identify you as a visitor to our Site.
- For analytics purposes. We may use your personal information to conduct internal analytics and to improve our Services.
- To improve security. We may use your personal information to detect and protect against malicious, deceptive, fraudulent, or illegal activity, including violation of our policies and terms and conditions, security incidents, and harm to the rights, property, or safety of our company and our users, employees, and others.
- To improve our Services. We may use your personal information to debug, identify and repair errors that impair existing or intended functionality of our Services.
- For legal purposes. We may use your personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against legal claims.
- For administrative purposes. We may use your personal information for internal administrative purposes and managing our relationships.
- For other purposes. We may use your personal information for other purposes, with your consent.
Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase, we may collect your information to perform our contract with you, but we also collect your information to maintain your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon different purposes.
To the extent we maintain and use personal information in a deidentified form, we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy our legal obligations.
3. Will Your Information Be Shared With Anyone?
In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
More specifically, we may need to process your data or share your personal information in the following situations:
- Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts.
- Affiliates. We may share your information with affiliates, meaning other entities that control, are controlled by, or are under common control with us.
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Public. Some of our websites may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.
- Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this privacy policy.
- Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or act regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.
- Other Disclosures with Your Consent. We may disclose your information to other third parties when we have your consent or direction to do so.
Special Note Regarding Text Messaging Data: Text messaging originator opt-in data and consent information will not be shared with any third parties for marketing purposes.
4. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we obtained the information and whether we can achieve those purposes through other means, as well as applicable legal requirements.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
5. How Do We Keep Your Information Safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that any transmission over the internet or method of electronic storage is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment. If we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Some of our Services permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.
6. Do We Collect Information From Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under age 18. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from children under age 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at cs@alpha1exchange.com.
7. What Are Your Privacy Rights?
In Short: Some jurisdictions provide consumers a right to make certain choices about their personal information.
Some jurisdictions give you a right to make the following choices regarding your personal information:
- Access to Your Personal Information. You may request access to your personal information or confirmation that we have information about you. In certain limited circumstances, you may also request to receive access to your data in a portable, machine-readable format.
- Changes to Your Personal Information. We rely on you to update and correct your personal information. Our Services allow you to modify or delete certain aspects of your account profile. If our website does not permit you to update or correct certain information, you can contact us at the address described below to request that your information by modified. You may ask us to correct information that is inaccurate or incomplete. Note that we may keep historical information in our backup files as permitted by law.
- Deletion of Your Personal Information. You may request that we delete your personal information. If required by law, we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for other business purposes.
- Opt-out of Targeted Advertising. You may opt out of online tracking based targeted advertising by clicking this link.
- Objection to Certain Processing. You may object to our use or disclosure of your personal information by contacting us at the address described below.
- Online Tracking. We do not currently recognize the “Do Not Track” signal.
- Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you Service-related communications.
- Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”
- Revocation of Consent. Where we process your personal information based upon consent, you may revoke consent. Please note, if you revoke your consent for the processing of personal information then we may no longer be able to provide you services.
Please note, not all the rights described above are absolute, and they do not apply in all circumstances. In some cases, we may limit or deny your request because the law permits or requires us to do so, or if we are unable to adequately verify your identity. We will not discriminate against individuals who exercise their privacy rights under applicable law.
Submitting Requests
You may exercise the rights described above through by contacting us as indicated in the “Contact Information” section below. If you disagree with how we handled a request, you may appeal our decision by contacting us with the subject line “Appeal.”
Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, details about your last transaction, or the date of your last purchase from us. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. If you are an authorized agent submitting a request on behalf of an individual, you must attach a copy of a signed declaration indicating that you are able to act on another person's behalf.
8. Do California Residents Have Specific Privacy Rights?
In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from our systems.
Notice of Collection. The table below describes the categories of personal information we collect, disclose for a business purpose, “sell” and/or “share” (as those terms are defined by California law).
Please note, in addition to the recipients identified below, we may disclose any of the categories of personal information we collect with government entities, as may be needed to comply with law or prevent illegal activity. We do not “sell” your personal information for money. As discussed elsewhere in this privacy policy, we use cookies and similar tracking technologies for purposes of targeted advertising. For more information, please see our Cookie Policy. For details regarding how we use personal information, please see “How Do We Use Your Information?” For information regarding how long we retain personal information, please see “How Long Do We Keep Your Information?”
| Category Of Information | Category Of Recipients | |
|---|---|---|
| Disclosures for a Business Purpose | Sharing for Cross-Context Behavioral Advertising | |
| Identifiers - this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers. |
| Advertising networks |
| Financial Information - this may include bank account number, credit card number, debit card number, and other financial information. |
| |
| Commercial information - this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
| Advertising networks |
| Internet or other electronic network activity information - this may include browsing history, search history, and information regarding an individual's interaction with an internet website, application, or advertisement. |
| |
| Professional or employment-related information |
| |
| Inferences drawn from any of the information listed above |
| |
| Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) - this may include signature, physical characteristics, or description, insurance policy number. |
| |
9. Do We Make Updates To This Policy?
In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws.
We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.
